“Median Man” Introduced to Michigan Motorists

Roadway Safety Foundation Kicks-Off Campaign to Educate Motorists on the Lifesaving Benefits of Cable Guardrail

September 11, 2009 – Today “Median Man” was introduced to Michigan motorists via public service announcements that are running in association with the Michigan Association of Broadcasters. “Median Man” is a fictional super hero designed to alert Michigan motorists to the lifesaving benefits of hundreds of miles of new cable guardrail being installed across the state.

The masked character which is made of strong steel cable barriers is featured in a :30 second radio spot which is now airing on radio stations across the state throughout the entire month of September. There is also a longer :60 second radio ad.

“Cable guard rail is a relatively low-cost solution for reducing the occurrence of cross-median crashes as well as the severity of median-related crashes,” said Greg Cohen, Executive Director of the Roadway Safety Foundation, the group that is funding the campaign. The state is investing $42 million over the next 3 years to install median barriers.

Motorists can now see cable guard rail being installed or recently installed in the following locations in Michigan: I-96 in Grand Rapids; US-31; I-69; and I-275 in Wayne County.

Median barriers already installed in other states such as Washington and Missouri have proven effective in catching 95 percent of vehicles entering the median.

RSF is a 501©(3) nonprofit educational and charitable organization solely dedicated to reducing highway deaths and injuries by improving the physical characteristics of America’s roads.