It’s No Accident Campaign

To increase public awareness of how dangerous road design can contribute to crashes, the Roadway Safety Foundation created the “It’s No Accident” public education campaign, which featured radio public service announcements (PSAs).

The “Human Toll”, “Dead Man’s Curve” and “In the Zone” 30 and 60 second radio spots were distributed in 10 pilot markets including:

Washington, DC; Atlanta, GA; Chicago, IL; Denver, CO; Hampton Roads, VA; Phoenix, AZ; Portland, OR; Sacramento, CA and Seattle, WA.

The statistics referenced in these PSAs date back to 1999; however, the information is valid in all other aspects. Contact us for copies of these audio files.