| Portland, Maine -- With the
holdiay season fast approaching, hundreds of thousands of peoplle will take to
the roads, often facing hazardous road conditins that can cost them their lives.
To help drivers make their trip safer, the [organization name] is launching It's
No Accident, a public service campaign being piloted in nine cities nationwide,
including Portland. "One-third of all traffic fatalities occur when
a vehicle leaves the road and overturns or collides with roadside obstacles. The
[organization name] has a multi-faceted program to significatnly reduce the number
and severity of run-off-the-road crashes," said [local campaign spokesperson].
"Installing median barriers,l rumble strips, and guardrails, along with all-weather
pavement markings, are just some of the key highway safety improvements that save
lives." [local campaign spokesperson] added, "Many safety improvements
to sixteen traffic signals, twenty-two intersections, ten railroad crossings and
twenty-nine bicycle and pedestrian facilities. The Maine Department of Transportation
also plans additional safety improvements including the installation of eight
traffic signals at new locations, and five guardrail replacement projects." The
It's No Accident campaign will focus on three primary areas where safety
can be improved: preventionof run-off-the-road crashes, removal of roadside hazards,
and safe driving in work zones. "Nearly 12,000 peopel die each year because
of these roadway hazards, said [national campaign spokesperson]. "We hope
that as people enter one of the busiest travel seasons of the year, this campaign
will help them recognize potentially hazardous conditions and be especially alert
when such hazards are present now and in the future." Consumers can
call [toll free number] for a free copy of the [brochure or educational material]
or order a copy online at [organization website]. The campaign includes additional
public education materials and three radio public service announcements focusing
on the safety hazards discussed earlier. It is brought to you by [name of organization
leading the campaign], a [describe the organization, its mission, and goals]. ###
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