The Roadway Safety Foundation is a 501(c)(3) nonprofit educational and charitable organization chartered in 1995 by the American Highway Users Alliance.
The Foundation’s predecessor organization, the Automotive Safety Foundation, dates back to 1937 when it was created by automobile and allied industries to coordinate highway safety activities and place the industry effort on a permanent basis. Later in 1966 The Highway Safety Act of 1966 established the National Highway Program Safety Standards, laying the groundwork for federal-state-private sector partnership in traffic accident reduction.
Since then, RSF has worked with private- and public-sector safety partners to reduce the fatalities attributed to roadway conditions which currently number over 41,000.
Mission
Our mission is to reduce the frequency and severity of motor vehicle crashes, injuries, and fatalities through improvements to roadway systems and their environment.
Goals
- Ensure roadway funds are invested in cost-effective safety programs.
- Facilitate public- and private-sector cooperation in roadway safety initiatives.
- Publicize the role of roadway safety programs in reducing injuries and fatalities and raise the awareness of roadway safety needs and priorities.
The physical characteristics of America’s roadways can be improved through design and engineering, operating conditions, removal of roadside hazards, and the effective use of safety features.
RSF works by building awareness through media campaigns and outreach activities, developing educational materials, and forming roadway safety partnerships between the private and public sectors.
Funding Sources
RSF’s programs are funded by grants, sponsorships, membership contributions, and donations from others who share the Foundation’s life saving mission. To make a 100% tax deductible contribution to RSF, click here.

